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Customer Loyalty Towards Prime Bank Ltd. in Chittagong, Bangladesh: Factors Affecting Customer Loyalty - Softcover
Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Bangladesh. This study is focused on a particular bank in Chittagong city of Bangladesh to investigate the customer loyalty towards the bank. The main aim of this study is to identify the most important drivers of customer loyalty in the retail banking settings in Bangladesh. The study also sought to identify the interrelationships between service quality, customer satisfaction, corporate image, personalization of service/product and customer loyalty in the retail banking sector in Bangladesh. The results reveal that perceived service quality have the most positive relationship with customer loyalty in this research. The result also found that independent variable corporate image has the least positive relationship with customer loyalty. The findings about respondent’s age category indicated that most of the respondents were aged between 21-30 years old.
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About the Author:
Md.Rakib Habib, MBA: Studied Marketing at Assumption University of Thailand.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659290440
- ISBN 13 9783659290442
- BindingPaperback
- Number of pages120
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Customer Loyalty Towards Prime Bank Ltd. in Chittagong, Bangladesh: Factors Affecting Customer Loyalty
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Customer Loyalty Towards Prime Bank Ltd. in Chittagong; Bangladesh
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Customer Loyalty Towards Prime Bank Ltd in Chittagong, Bangladesh Factors Affecting Customer Loyalty
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Customer Loyalty Towards Prime Bank Ltd. in Chittagong, Bangladesh
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Bangladesh. This study is focused on a particular bank in Chittagong city of Bangladesh to investigate the customer loyalty towards the bank. The main aim of this study is to identify the most important drivers of customer loyalty in the retail banking settings in Bangladesh. The study also sought to identify the interrelationships between service quality, customer satisfaction, corporate image, personalization of service/product and customer loyalty in the retail banking sector in Bangladesh. The results reveal that perceived service quality have the most positive relationship with customer loyalty in this research. The result also found that independent variable corporate image has the least positive relationship with customer loyalty. The findings about respondent s age category indicated that most of the respondents were aged between 21-30 years old. 120 pp. Englisch. Seller Inventory # 9783659290442
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Customer Loyalty Towards Prime Bank Ltd in Chittagong, Bangladesh Factors Affecting Customer Loyalty
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ISBN 13: 9783659290442
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Customer Loyalty Towards Prime Bank Ltd. in Chittagong, Bangladesh : Factors Affecting Customer Loyalty
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Bangladesh. This study is focused on a particular bank in Chittagong city of Bangladesh to investigate the customer loyalty towards the bank. The main aim of this study is to identify the most important drivers of customer loyalty in the retail banking settings in Bangladesh. The study also sought to identify the interrelationships between service quality, customer satisfaction, corporate image, personalization of service/product and customer loyalty in the retail banking sector in Bangladesh. The results reveal that perceived service quality have the most positive relationship with customer loyalty in this research. The result also found that independent variable corporate image has the least positive relationship with customer loyalty. The findings about respondent s age category indicated that most of the respondents were aged between 21-30 years old. Seller Inventory # 9783659290442
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Customer Loyalty Towards Prime Bank Ltd. in Chittagong, Bangladesh
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Habib Md. RakibMd.Rakib Habib, MBA: Studied Marketing at Assumption University of Thailand.Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in. Seller Inventory # 5146089
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