Mid-Century Ads, 2 Vol. - Hardcover

Hardcover

ISBN 10: 3836528347 ISBN 13: 9783836528344

Publisher: TASCHEN, 2012

Synopsis

Mad for ads: Advertising for the space Age—Zoom back in time to the 50s and 60s!   Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.   Text in English, French, and German

About this title

About the Author:

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.

Review:

"If you're a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection." "...an alluring time capsule of the era, showcasing colorful capitalism in all of its self-satisfied splendor." "This bumper book offers the best of American print advertising from the 1950s and 1960s - and it's likely to appeal to fans of Mad Men."

About this edition

• Publisher: TASCHEN
• Publication date: 2012
• ISBN 10: 3836528347
• ISBN 13: 9783836528344
• Binding: Hardcover
• Number of pages: 800
• Editor: Heiman Jim