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Under the Influence? Measuring the Effectiveness of Persuasive Games: The Case of "Homeless: It's No Game" - Softcover
Thanks to the maturation of the Internet as a game distribution platform and the development of a new generation of low-cost, easy-to-use game development tools, videogames are being used increasingly often for serious goals such as raising awareness, changing attitudes and motivating behavioural change. But little empirical research has been done as to the effectiveness of these persuasive videogames. The videogame Homeless: It's No Game was developed to determine whether people could be persuaded to become more sympathetic to the plight of the homeless by playing the role of a homeless woman in a videogame and whether this persuasive effect could be measured. The results of the research were promising, and indicated that persuasive games can have an effect, especially if participants considered the game to be realistic.
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About the Author:
T.J. Lavender is a PhD candidate at Simon Fraser University in British Columbia, Canada. He is also a Vancouver-based game researcher and consultant, specializing in social advocacy games for mobile platforms.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2010
- ISBN 10 3838385802
- ISBN 13 9783838385808
- BindingPaperback
- Number of pages172
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Under the Influence? Measuring the Effectiveness of Persuasive Games: The Case of "Homeless: It's No Game"
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Under the Influence? Measuring the Effectiveness of Persuasive Games
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Under the Influence Measuring the Effectiveness of Persuasive Games The Case of Homeless It's No Game
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Under the Influence? Measuring the Effectiveness of Persuasive Games
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Thanks to the maturation of the Internet as a game distribution platform and the development of a new generation of low-cost, easy-to-use game development tools, videogames are being used increasingly often for serious goals such as raising awareness, changing attitudes and motivating behavioural change. But little empirical research has been done as to the effectiveness of these persuasive videogames. The videogame Homeless: It's No Game was developed to determine whether people could be persuaded to become more sympathetic to the plight of the homeless by playing the role of a homeless woman in a videogame and whether this persuasive effect could be measured. The results of the research were promising, and indicated that persuasive games can have an effect, especially if participants considered the game to be realistic. 172 pp. Englisch. Seller Inventory # 9783838385808
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Under the Influence? Measuring the Effectiveness of Persuasive Games : The Case of "Homeless: It''s No Game"
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Thanks to the maturation of the Internet as a game distribution platform and the development of a new generation of low-cost, easy-to-use game development tools, videogames are being used increasingly often for serious goals such as raising awareness, changing attitudes and motivating behavioural change. But little empirical research has been done as to the effectiveness of these persuasive videogames. The videogame Homeless: It's No Game was developed to determine whether people could be persuaded to become more sympathetic to the plight of the homeless by playing the role of a homeless woman in a videogame and whether this persuasive effect could be measured. The results of the research were promising, and indicated that persuasive games can have an effect, especially if participants considered the game to be realistic. Seller Inventory # 9783838385808
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Under the Influence Measuring the Effectiveness of Persuasive Games The Case of Homeless It's No Game
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Under the Influence? Measuring the Effectiveness of Persuasive Games
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Lavender T.J.T.J. Lavender is a PhD candidate at Simon Fraser University in British Columbia, Canada. He is also a Vancouver-based game researcher and consultant, specializing in social advocacy games for mobile platforms.Thanks . Seller Inventory # 5418830
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