Management Essentials: A Recipe for Business Success - Softcover

Banerjee, Arindam

Softcover

ISBN 10: 8132111036 ISBN 13: 9788132111030

Publisher: SAGE Publications Pvt. Ltd, 2013

Synopsis

Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other.

The book delves into the notion of ‘value’ creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen.

By drawing upon the author’s extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts.

About this title

About the Author:

Arindam Banerjee is a Professor of Marketing at IIM Ahmedabad. He has been associated with the institute for the past 18 years. Prior to his joining the institute, he was an analytics specialist in a management consulting firm in Chicago, IL. Before that he worked at AC Nielsen Corporation, United States, servicing the analytics requirement for Philip Morris Inc., where he gained market research experience. At IIM Ahmedabad, he teaches, consults and researches in marketing analytics and strategy. He has been involved in setting up the offshore analytics operations for a global bank in India and has been an analytics mentor for several other organizations. He is a PhD in marketing science from the State University of New York at Buffalo and a PGDM from IIM Lucknow. He was listed in the 10 Most Prominent Analytics Academicians in India, 2017 by Analytics India Magazine. He is also the author of Management Essentials: A Recipe for Business Success published by SAGE in 2013.

Review:

Chef Arindam gives us the perfect recipe of analysis, anticipation and acumen peppered with a dash of hard-talking honesty. Bon Appétit. Author: Niteen Bhagwat

Professor Banerjee has written a brilliant tour de force on management education, making the case for teaching rigorous approaches to business management and debunking the notion that it is merely placement mechanism to serve companies. Author: Dr Suresh Divakar

Why some organizations fail but some succeed? Why some fail to sustain their success story but some others could? These questions are as intriguing as why some nations are rich and some are poor. Scores of books are written on this topic but most are anecdotal in nature. In this delightfully readable book, Banerjee develops a convincing thesis with verve, grounded in scientific management principles and generalizable across contexts. Author: Tathagata Bandyopadhyay

This book will help you at any stage of life that you are in: as a student, it will help answer your fledgling questions; as a sceptic, ‘been there, done that’, it will let you  think, re-think and hopefully, re-visit your ideas. Author: Pranav Bhattacharya

This is an ideal book that works as a compendium of practical management gyan (experience) written with strong theoretical underpinning. To the casual reader, this book may look impressive because of sheer variety of topics it covers, but to the practitioners of management the book provides depth of detail and creates an integrated view of decision-making process of organizations. Author: Dheeraj Awasthy

[The book] truly captures the spirit of contemporary times while folding essential management tools in a very crisp manner that can be consumed in a small time...a practical desk keep for every manager, student and educator to glance through the basic principles of success in management in a few minutes...the format of the book in the form of a recipe is very reader friendly for ready consumption, lucidly written with illustrations that are well explained, detailed and practical.

Author: Vision, Vol 18, Issue 1, March 2014

About this edition

• Publisher: SAGE Publications Pvt. Ltd
• Publication date: 2013
• ISBN 10: 8132111036
• ISBN 13: 9788132111030
• Binding: Paperback
• Edition number: 1
• Number of pages: 170