Lamborghini: 100 Years of Innovation in Half the Time - Hardcover

9788857218748: Lamborghini: 100 Years of Innovation in Half the Time

Hardcover

ISBN 10: 8857218740 ISBN 13: 9788857218748

Publisher: Skira, 2014

Authors and professionals from different fields narrate Lamborghini’s past, present, and future in a totally new way. Over the course of half a century, Lamborghini has gradually established itself as a leader in its sector, perfectly integrating into the culture of its time and becoming a symbol of innovation in design and technology, as well as a veritable phenomenon with regard to culture and communication. This beautifully illustrated book describes every step of the journey, with references to cinema, technology, design, and the work of the men who made their fortune from the brand. A large-format volume with 200 striking color images, brilliantly evoking a surprising combination of tradition and innovation for all those who are interested in design, technology, material culture, communication and, of course, the classic qualities of Italian manufacture at its best.

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About the Author:

The architect and critic Luca Molinari has been associate professor of History of Contemporary Architecture at the "Luigi Vanvitelli" Faculty of Architecture, University of Naples, since 2003, and guest professor at the Guangzhou Academy of Fine Arts (China). He published different volumes in the field of architectural history and theory. Raffaello Porro is communication manager and PR at Automobili Lamborghini SpA.

Review:

“The Italian marque never strived for subtlety. 100 Years of Innovation in Half the Time - as a subtitle, it’s a typically bit of ballsy bravado from Lamborghini, but no one can argue with the sentiment. The new book behind those words - 200 full-color images covering every phase of its development and a lot of purple prose edited by Luca Molinari and Raffaello Porro – celebrates 50 years of engineering brilliance and is a must-have for any sports car guy looking to supe up his coffee table. It’s a big book of brags, but Lamborghini backs it all up.” –Maxim

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