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Synopsis
How can a company that has never turned a profit have a multi-billion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor,argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks.
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About the Author
Aswath Damodaran (born 23 September 1957), is a Professor of Finance at the Stern School of Business at New York University (Kerschner Family Chair in Finance Education), where he teaches corporate finance and equity valuation.
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Narrative and Numbers: The Value of Stories in Business
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Narrative and Numbers: The Value of Stories in Business
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Narrative And Numbers: The Value Of Stories In Business
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Narrative and Numbers: The Value of Stories in Business
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Narrative And Numbers: The Value Of Stories In Business
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Narrative and Numbers
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NARRATIVE AND NUMBERS
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Narrative and Numbers (Paperback)
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Paperback. Condition: new. Paperback. How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. He also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility. Aswath Damodaran explains how storytelling influences corporate value, combining narratives with financial numbers to attract investors and sustain business success. He analyzes the valuations of companies like Uber, Twitter, Facebook, Apple, and Amazon to illustrate the impact of narrative on financial performance. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789353024536
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Narrative and Numbers: The Value of Stories in Business
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