Items related to Write to Sell: The Ultimate Guide to Copywriting
How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers!
Read this book and you'll learn:· The confidence and skills to write better copy· New ways to gain readers' attention, respect and trust· Hints and tips on turning selling skills into copywriting skills· Simple techniques to improve the readability of your copy· The impact of design and layout on copywriting· The meaning of good written English – the rules you must follow, the rules you can safely ignore
“If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago – and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.”― Drayton Bird, the godfather of direct marketing
Read this book and you'll learn:· The confidence and skills to write better copy· New ways to gain readers' attention, respect and trust· Hints and tips on turning selling skills into copywriting skills· Simple techniques to improve the readability of your copy· The impact of design and layout on copywriting· The meaning of good written English – the rules you must follow, the rules you can safely ignore
“If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago – and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.”― Drayton Bird, the godfather of direct marketing
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About the Author:
Andy Maslen is one of UK's leading copywriters, helping organisations of all sizes build sales and profits through the written word – both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.
"About this title" may belong to another edition of this title.
- PublisherMarshall Cavendish International (Asia)
- Publication date2020
- ISBN 10 981486823X
- ISBN 13 9789814868235
- BindingPaperback
- Edition number3
- Number of pages192
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Write to Sell (Paperback)
Published by
Marshall Cavendish International (Asia) Pte Ltd
(2019)
ISBN 10: 981486823X
ISBN 13: 9789814868235
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Book Description Paperback. Condition: new. Paperback. How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing - Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9789814868235
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Write to Sell (Paperback)
Published by
Marshall Cavendish International (Asia) Pte Ltd
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ISBN 10: 981486823X
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Book Description Paperback. Condition: new. Paperback. How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing - Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9789814868235
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Write to Sell (Paperback)
Published by
Marshall Cavendish International (Asia) Pte Ltd
(2019)
ISBN 10: 981486823X
ISBN 13: 9789814868235
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Book Description Paperback. Condition: new. Paperback. How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing - Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9789814868235
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(2020)
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ISBN 13: 9789814868235
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