Typography Design and Application in Branding - Softcover

Aihong, Li

Softcover

ISBN 10: 9881876958 ISBN 13: 9789881876959

Publisher: Artpower International, 2023

Synopsis

• Presents a process-based approach to help beginners know the importance of font in brand design

• A comprehensive visual collection of business cases provides readers a wealth of exercise materials. Foundational concepts and techniques along with references of VI design teach readers how to choose the appropriate fonts for different type of companies

This book focuses on typography in branding and explains in detail the basic techniques of typography - stroke design and typeface graphic - in an easy-to-follow format. With more than 50 commercial examples, selected from the work of world-renowned designers, this book is suitable for those involved in brand design, as well as for those new to type design. From logo to slogan, to visual identity design, unlock the mystery of font design with Typography Design and Application in Branding.

About this title

About the Author

Artpower International Publishing Co., Ltd. established in 2008, has always been focusing on book publishing related to art and design. Now, Artpower has become one of the most professional art and design book publishing agency in the Asia-Pacific region. Publications cover art, photography, fashion, graphics, furniture, architect, interior, landscape and etc.

Edition details

• Publisher: Artpower International
• Publication date: 2023
• Language: English
• ISBN 10: 9881876958
• ISBN 13: 9789881876959
• Binding: Paperback
• Number of pages: 296