How profitable is a bank customer - An analysis of customer segmentation and its profitability

Oliver Baumgartner

ISBN 10: 3656374171 ISBN 13: 9783656374176

Published by GRIN Verlag, 2013

Language: English

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Bibliographic Details

Title

How profitable is a bank customer - An analysis of customer segmentation and its profitability

Publisher

GRIN Verlag

Publication Date

2013

Language

English

ISBN 10

3656374171

ISBN 13

9783656374176

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

51 grams

Seller catalogs

B�cher

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Synopsis

Seminar paper from the year 2012 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,3, University of Innsbruck, language: English, abstract: Haben Sie sich jemals gefragt wie profitabel einzelne Bankkunden sind? Diese Seminararbeit gibt ihnen einen �berblick �ber die g�ngigsten Methoden zur Profitabilit�tsanalyse. Inhalt ist die Analyse von Profitabilit�tsquellen, die richtige Einteilung von Kunden in unterschiedliche Segmente, unterschiedliche key ratios die bei der Analyse der Profitabilit�t helfen. Ebenfalls gibt es eine Einf�hrung der wichtigsten Finanzkennzahlen in diesem Gebiet. Als letzten Teil, werden Sie lernen welche M�glichkeiten es gibt um Kunden profitabler zu machen bzw. unprofitable Kunden, m�glichst leicht und ohne gro�es �ffentliches Interesse, loszuwerden. This paper gives an overview of the most important points which have to be taken into consideration when analyzing the customer profitability. One will see different methods and key ratios which are used to get an overview of the customer management. Furthermore, one sees the importance of a good customer segmentation system. Additionally, there is also a focus on the problems which a bank has to face when dealing with unprofitable customers.

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