The qualitative perception of a website using the example of a company: Perception of website quality using the example of J. Zimmer Maschinenbau

How is a website perceived by different target groups? Are there differences in perception due to different background knowledge about the company, the product, or even the market? This work focuses specifically on finding out whether there are differences in perception of the J. Zimmer Maschinenbau website between people who are unfamiliar with the company or industry and those who are familiar with it.