Title: The qualitative perception of a website using the example of a company
Publisher: Our Knowledge Publishing
Publication Date: 2026
Language: English
ISBN 10: 6209535178
ISBN 13: 9786209535178
Binding: Soft cover
Condition: New

About this title

Synopsis

How is a website perceived by different target groups? Are there differences in perception due to different background knowledge about the company, the product, or even the market? This work focuses specifically on finding out whether there are differences in perception of the J. Zimmer Maschinenbau website between people who are unfamiliar with the company or industry and those who are familiar with it.

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