Typography is an essential part of visual communication design. The rapid changes brought about by digitalization also have a major impact on the type design process. Users need a solid knowledge base in order to deal with the seemingly unmanageable abundance of exciting and new fonts and to use them sensibly.

A precise and inspiring guide for all those who want to understand and use typography in a focused and effective way, this volume provides both creative inspiration and a practical understanding. This is made possible in particular by a clear structural concept for classification into categories and subcategories, followed by a detailed look at the features. The authors present a selection of more than one hundred relevant typefaces, supplemented by historical background, user-relevant information and explanations of their special formal characteristics to make it easier to recognize the underlying formal principles.

About the Author

Eva Kubinyi is a graphic designer and professor for typography at the University of Applied Sciences in Aachen, Germany. Partner of Int�gral Ruedi Baur Paris for over 25 years, she conceived and designed major international signage projects for public space and visual identity systems in the cultural field.

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