The Atomic Corporation - A Rational Proposal for Uncertain Times

Camrass, Roger and Farncombe, Martin

ISBN 10: 184112172X / ISBN 13: 9781841121727

Published by Capstone Publishing, Oxford, 2001

About this Item

SIGNED BY ROGER CAMRASS on front endpaper with inscription - 'Tim, Following in your great footsteps, now is the time for personal atomisation, 23/09/01'. Picking up where Cap Gemini Ernst and Young's last blockbuster 'Blur' leaves off, this book creates a radical manifesto for the future of organizations. The authors examine the radical changes that are going to sweep across the global economy in the next decade, and their revolutionary theory is put to the test, looking at all sectors of business. 12 Size: 8vo - over 7¾" - 9¾" tall.

Seller Inventory # 007310

Bibliographic Details

• Title: The Atomic Corporation - A Rational Proposal for Uncertain Times
• Publisher: Capstone Publishing, Oxford
• Publication Date: 2001
• Language: English
• ISBN 10: 184112172X
• ISBN 13: 9781841121727
• Binding: Hard Cover
• Edition: First Edition.
• Condition: Fine
• Dust Jacket Condition: Very Good
• Signed: Signed by Author
• Seller catalogs:
  • Business / Management

About this title

Synopsis

In The Atomic Corporation the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure.

The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation.

From the Back Cover

Picking up where Ernst and Young's last blockbuster Blur leaves off, this book creates a radical manifesto for the future of organisations. In the Atomic Corporation Roger Camrass and Martin Farncombe examine the radical changes that are going to sweep across the global economy in the next decade.

The authors argue that the major asset of any corporation is the many relationships it has developed over its trading life. The trend must be away from tangible assets and into 'intangibles' based on relational capital. In a connected world a corporation is measured by the sum of its relationships with customers, suppliers, partners, shareholders and employees, and not its traditional asset values.

So what does this mean for organizations? Camrass and Farncombe demonstrate that corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets, the primary unit of corporate value will be the individual, both as customer and employee. This radical viewpoint has far-reaching consequences for organizational shape, market dynamics and capital structure as well as for our careers.

The Atomic Corporation provides a blueprint for our companies and working lives and demonstrates how these new models will unlock new corporate and personal wealth.