Blockbusters: The Five Keys to Developing GREAT New Products

Lynn, Gary S., and Reilly, Richard R.

ISBN 10: 0060084731 / ISBN 13: 9780060084738

Published by HarperBusiness, New York, NY, 2002

About this Item

Sewn binding. Cloth over boards. xvi, [2, 251, [3] p. Illustrations. Footnotes. Notes. Index. Dr. Lynn has authored or co-authored five books and over 60 refereed publications at the intersection of technology, marketing, entrepreneurship and new product development. Richard R. Reilly, Ph.D., is an emeritus professor in the Howe School of Technology Management, where he developed and led the Ph.D. program in technology management. He is on the editorial board of Personnel Psychology, and the International Journal of e-Collaboration, and is a fellow of the American Psychological Association and the American Psychological Society. He has authored four books and more than 70 publications related to organizational behavior, leadership development, and project and team performance. He has developed and taught courses in leadership, judgment and decision making, research methods and multivariate statistics. Very good in very good dust jacket. Signed by author. DJ has slight wear and soiling. Inscription on fep signed by Lynn. First Edition [stated]. Presumed first printing.

Seller Inventory # 70861

Bibliographic Details

• Title: Blockbusters: The Five Keys to Developing GREAT New Products
• Publisher: HarperBusiness, New York, NY
• Publication Date: 2002
• Language: English
• ISBN 10: 0060084731
• ISBN 13: 9780060084738
• Binding: Hardcover
• Edition: 1st Edition
• Signed: Signed by Author(s)

About this title

Synopsis

How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?

Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.

Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!

Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.

About the Authors

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.