Blockbusters - The Five Keys to Developing GREAT New Products - 2007 Edition

Lynn, Gary S. Ph.D. & Richard R. Reilly Ph.D.

ISBN 10: 0060084731 / ISBN 13: 9780060084738

Published by Harper Business/Harper Collins, New York, 2002

About this Item

251 pages including appendixes, notes, index, and black/white illustrations. Aside from very minor shelf & edge wear, this book is in very fine to as new condition. It is inscribed by Gary Lynn "To Judy." inside the front cover. This is a very informative book for any business professional.

Seller Inventory # 001064

Bibliographic Details

• Title: Blockbusters - The Five Keys to Developing GREAT New Products - 2007 Edition
• Publisher: Harper Business/Harper Collins, New York
• Publication Date: 2002
• Language: English
• ISBN 10: 0060084731
• ISBN 13: 9780060084738
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Very Fine
• Dust Jacket Condition: Very Fine
• Signed: Inscribed by Author(s)

About this title

Synopsis

How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?

Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.

Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!

Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.

About the Authors

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.