Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage

Whiteley, Richard, and Diane Hessan

ISBN 10: 0201479672 / ISBN 13: 9780201479676

Published by Addison-Wesley Publishing Company, Reading, Massachusetts, 1996

About this Item

First printing, April 1996, stated; full number line. Inscribed by coauthor Hessan and signed by her and coauthor Whiteley on the front endpaper. The book is unmarked; slight spine slant; one corner and tail of spine bumped. The dust jacket is not price-clipped (original price $25.00); light edgewear at spine ends and corners; Brodart protected. Seller Inventory # 005858

Bibliographic Details

Title: Customer Centered Growth: Five Proven ...

Publisher: Addison-Wesley Publishing Company, Reading, Massachusetts

Publication Date: 1996

Binding: Hardcover

Condition: Very Good +

Dust Jacket Condition: Very Good +

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.

Review:

A top-down commitment to top-notch customer service is a critical element in the battle for corporate survival. In their Customer-Centered Growth: Five Bold Strategies for Building Competitive Advantage, Richard Whiteley and Diane Hessan of The Forum Corporation, a training and consulting firm that emphasizes just such customer focus, show readers how other companies have successfully placed customers at the center of their operations. They also provide 15 tools for self-assessment and strategy planning.