Miami, Florida: Qualex, 2009. SIGNED by the AUTHOR as "Clive" (Dated "11/18/09" and his signature only, NOT personalized to anyone). BRAND NEW in a BRAND NEW dust jacket. PERFECT CONDITION. NO chips, tears, creases, rubbing or fading. Sharp corners. NO owner's name or bookplate. NOT a remainder. Fresh, crisp, clean and unmarked -- obviously never read. Bound in the original blue cloth, stamped in gold. Complete with pristine dust jacket. SIGNED by the AUTHOR. First Printing (so stated). Hardcover. New condition/New dust jacket. Illus. by NOT a library discard. 8vo. x, 113pp. Great Packaging, Fast Shipping.

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Bibliographic Details

Title

Double Down on Your Data: How Analytics is Revolutionizing the Casino Industry

Publisher

Qualex, Miami, Florida

Publication Date

2009

Language

English

ISBN 10

061529880X

ISBN 13

9780615298801

Binding

Hardcover

Illustrator

NOT a library discard

Edition

First Printing (so stated).

Condition

New condition

Dust Jacket Condition

New dust jacket

Signed

Signed by Author(s)

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About this title

Synopsis

Gambling has been with us since ancient times and it is unquestionably here to stay. Although Poseidon, Zeus and Hades may no longer be dividing the world up in a game of dice, flocks of tourist still flood through the gates of Las Vegas' Caesars, Atlantic City's Taj Mahal and Macau's oddly named casino Greek Mythology. In Double Down On Your Data, author Clive Pearson reveals that we have entered a brave new world of gambling and entertainment, a world where casino executives can cull through their casino's in-house patron data and discover who are their most profitable patrons. Armed with this information, these casino executives can then market to their most valuable patrons in a highly personal way, thereby creating a long and lasting and usually highly profitable relationship.

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About Books [Genny and Michael Winne, proprietors, formerly of Parsippany, New Jersey) has been selling rare and out of print books since 1985. Besides book fairs and mail order catalogue, long-time collectors and dealers will remember our lengthy For Sale ads in the Antiquarian Bookman and similar magazines. Our inventory of more than 40,000 volumes is especially strong in the specialities listed, but contains fine books in a variety of other fields as well. Because most of our books are stored in protective boxes, rather than on shelves, they cannot be viewed as a whole. If you want to examine specific titles, please provide 24 hours notice and we will make them available for your inspection. Phone calls to (702) 750-2722 are welcome, but please only between the hours of 8am and 10pm, west coast time. Our phone is a landline that cannot receive texts.

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