Cloth, dj, VG/VG. vi+385pp, tables & charts, index, SIGNED with inscription on the title page by the author to a fellow academic, Sporadic underlining in red pencil to the first 40pp, small coffee? stain on the foreedge, a nice copy in a slightly yellowed dustjacket. Detailed account of the ways in which it is possible to study the activity & inactivity of buyers & who to understand those findings. 800 grams.

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Bibliographic Details

Title: Explaining Buyer Behavior [ Behaviour ] - Central Concepts And Philosophy Of Science Issues
Publisher: Oxford University Press
Publication Date: 1992
Language: English
ISBN 10: 0195071085
ISBN 13: 9780195071085
Binding: Hardcover
Edition: 1st edition.
Condition: Good
Dust Jacket Condition: Dust Jacket Included
Weight: 800 grams
Signed: Signed by Author(s)

About this title

Synopsis

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

About the Author

John O'Shaughnessy is at Graduate School of Business, Columbia University.

"About this title" may belong to another edition of this title.

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