You'll Like This Film Because You're In It: The Be Kind Rewind Protocol

Michel Gondry

ISBN 10: 0979415381 / ISBN 13: 9780979415388

Published by PictureBox, 2008

About this Item

First edition. Fine in tight, unread wraps as published. Signed, dated in the year of publication and inscribed to French poet François Villon! Why would Gondry inscribe this book to a 15th-century French poet? Whenever I go to author events, I'll buy 2 copies of what they're promoting and ask the author to inscribe a copy to their favorite dead artist. Or writer. Or musician. Or poet. It just depends on who's signing! Mark Oliver Everett from The Eels inscribed a copy of his book to Beethoven. Patti Smith signed a copy of Just Kids to Gogol. You get it. Some authors scoff. Some authors decline. And some accept. One accused me playing a practical joke. Michel Gondry accepted. It's always interesting to see who inscribes to whom. For me, it sheds a little more light on the author. I might start digging around my collection and offering up more of these. I've got a few.

Seller Inventory # sp-1

Bibliographic Details

• Title: You'll Like This Film Because You're In It: The Be Kind Rewind Protocol
• Publisher: PictureBox
• Publication Date: 2008
• Language: English
• ISBN 10: 0979415381
• ISBN 13: 9780979415388
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Near Fine
• Dust Jacket Condition: No Jacket
• Weight: 6 ounces
• Signed: Inscribed by Author(s)

About this title

Synopsis

A how-to book from a famed director! This little paperback by Michel Gondry was inspired by his latest film, Be Kind Rewind. The movie stars Jack Black and Mos Def as two friends who enact lo-fi versions of popular Hollywood films such as Ghostbusters or Robocop and offer them for rental. They call this reappropriative and participatory practice "sweding," which is to say, "putting you into the things you like." At New York's Deitch Projects, in February and March of 2008, Gondry emulated the heroic example of his characters, constructing a do-it-yourself film studio in which any visitor could assemble their own film from extant plot summaries and rent the results. His aim: "I intend to prove that people can enjoy their time without being part of the commercial system and serving it... Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution." This book chronicles those films in photographs and drawings, and in texts discussing the ideas behind Gondry's "Cinema Club." It also serves as an inspirational guide to independent film making. Edited and art directed by Gondry himself, this book is as unique, funny and fanciful as his films.