Global Vision: Building New Models for the Corporation of the Future(Signed)

Daniels, Caroline N.

ISBN 10: 0070153507 / ISBN 13: 9780070153509

Published by McGraw-Hill, 1993

About this Item

Fine condition.McGraw-Hill Publishing,1993.First edition-first printing(1 2 3 4 5 6 7 8 9 0).The book is Signed by both Authors on the title page.Grey hardback(silver lettering to the spine,small nick on the edge of the cover) with Dj(two small nicks and crease on the edges of the Dj cover),both in fine condition.Illustrated with b/w drawings,tables,stats.Nice and clean pages as new with a very small mark on the outer edges,small ink mark and nick on the edges of the pages,small pencil mark impression on the edge of the first blank page of the book.Nice and clean book.Foreword by Pierre Hessler.225pp including index.Price un-clipped. This is another paragraph Product Description: Foreword by Pierre Hessler, Vice President, IBM Corporation, Director General, Marketing Services and Operations, IBM, Europe, Middle East, and Africa. The global marketplace offers incredible opportunities for growth and profit--and here is a resource that gives executives a tangible understanding of how to manage their companies to become successful global corporations. Based on a five-year IBM/Peat Marwick worldwide study, the book pinpoints the six strategic steps that must be taken in the first five years of globalization: create a clear global vision, target the customer, get an accurate reading of what customers need and the resources to achieve it, move from isolation to partnership, nurture global employees, and use information technology to keep capability high and costs low. Plus, the book shows how to tailor a global approach to the critically important starting position of a company: as a global exporter (typically a Japanese approach), a multinational (U.S. approach), or a multilocal (a European approach). Packed with examples of companies in every stage of globalization, the book shares pitfalls, insights, and success stories that will interest every manager who recognizes the potential of the global frontier!

Seller Inventory # 974

Bibliographic Details

• Title: Global Vision: Building New Models for the Corporation of the Future(Signed)
• Publisher: McGraw-Hill
• Publication Date: 1993
• Language: English
• ISBN 10: 0070153507
• ISBN 13: 9780070153509
• Binding: Hardcover
• Edition: First edition-first printing.
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed by Author
• Seller catalogs:
  • Business & Investing
  • Signed Books

About this title

Synopsis

Identifies three different models of global business strategies, and emphasizes the role information technology plays in global business activities

Reviews

As the authors point out, the importance of globalization has become so great that even the smallest company will claim to have "gone global" by sending a sales representative to some distant capital. Both of the Danielses have done consulting in the field of information technology: he is now a vice president at IBM's Worldwide Business Transformation Technology Consulting Group, and she holds a Ph.D. in information management from the London Business School. They argue for standardized definitions of and methods for measuring the degree of globalization. The authors also identify three different models of global business strategies (the U.S., Japanese, and European) and emphasize the vital role information technology plays in global business activities. The authors successfully provide the necessary theoretical and strategic underpinnings for any business competing--or considering competing--globally. David Rouse