High Tech Product Launch

Kitcho, Catherine

ISBN 10: 0966660404 / ISBN 13: 9780966660401

Published by Pele Pubns, Mountain View, California, U.S.A., 1999

About this Item

Hint of edge and corner wear to the dj, gently scuffed, couple of small stains on the rear of the dj, overall a very crisp and clean first edition, almost new and unread condition! Gift Quality! Dj is nicely preserved in a brand new protective mylar plastic cover! 204 very fine, unmarked and uncreased pages! Signed by the author on the half-title page! Professional Review Copy (stamped on the first and last pages) "High Tech Product Launch will teach you everything you need to know about launching your high tech products into the market. Written by prominent Silcon Valley consultant Catherine Kitcho, this book provides an updated look at the marketing and management techniques that really work.".

Seller Inventory # 022340

Bibliographic Details

• Title: High Tech Product Launch
• Publisher: Pele Pubns, Mountain View, California, U.S.A.
• Publication Date: 1999
• Language: English
• ISBN 10: 0966660404
• ISBN 13: 9780966660401
• Binding: Hardcover
• Edition: First Printing
• Condition: Fine
• Dust Jacket Condition: Near Fine
• Signed: Signed by Author(s)
• Seller catalogs:
  • Business

About this title

Synopsis

Comprehensive guide to effective marketing and management techniques for launching products to the market. Based on the real world experience of a prominent Silicon Valley consultant, the book outlines the processes and planning needed for a successful product launch. Included are guidelines for choosing the right collateral and channels, developing positioning and messaging, managing launch teams, and effectively using the Internet and intranets for marketing programs.

About the Author

Catherine Kitcho is a Silicon Valley consultant and marketing instructor, specializing in strategic marketing, product launches, and project management. Her client base includes high tech icons such as Cisco, 3Com, Oracle, Quantum, and Aspect. Prior to establishing her consulting practice, she was a business development executive and program manager for several Fortune 100 companies. She is also an adjunct professor of marketing for the MBA program of Golden Gate University. She holds degrees from Michigan State University and Golden Gate University.