The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book) (SIGNED)
Language: English
Published by Free Press, USA, 2004
- First Edition
- Signed
- Hardcover
- Used
Seller: Daniel Montemarano, Newfield, NJ, U.S.A.Daniel Montemarano
AbeBooks seller since November 23, 2001
Condition: Used - Near fine
US$ 6.95
Quantity: 1 available
Add to basketItem description from seller
1st Edition/3rd Printing. SIGNED by author on title page (signature only). $26.00 price present on DJ flap. Size: 8vo - over 7¾" - 9¾" tall.
Seller Inventory # 032701
- Title
- The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book) (SIGNED)
- Author
- Alsop, Ronald J.
- Publisher
- Free Press, USA
- Publication year
- 2004
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Signed
- Signed by Author
- Binding
- Hard Cover
- Language
- English
- ISBN 10
- 074323670X
- ISBN 13
- 9780743236706
- Edition
- 1st Edition
- Series
- Book 10 of 12: Wall Street Journal Book
Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched.
This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry -- from Dow Chemical to Disney to DaimlerChrystler -- have much more to learn.
It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains:
• How to protect your reputation when the inevitable crisis hits
• How to cope with the many hazards in cyberspace
• How to create a reputation for vision and industry leadership
• How to establish a culture of ethical behavior
• How to measure and monitor your ever-changing public image
• How to make employees your reputation champions
• How to decide when it's time to change your name
The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Daniel Montemarano
Newfield, NJ, U.S.A.
AbeBooks seller since November 23, 2001
Shipping rates within U.S.A.
| Item | 6 to 18 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 6.95 | US$ 24.80 |
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Store description
I am not a professional bookseller. I am disposing my personal library of signed first editions and autographs, collected as a hobby over the past 58 years.
Specialty
First Editions, Political, Signed/Fiction, Autographs, James Joyce, World War ISeller's business information
Daniel Montemarano
NJ, U.S.A.
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We accept payments by Visa & MasterCard accepted through ABE E-COMMERCE program (seller does not handle credit card processing directly). Media Mail and Priority Mail shipping available. Returns accepted, in same condition, within 10 days of receipt if item is not as described (please contact first). Scans available (please request by e-mail). No dealer discounts. Prices listed are firm---no 'best offer' inquiries please. Visa & MasterCard accepted through ABE E-COMMERCE program (seller does not handle credit card processing directly). Returns accepted, in same condition, within 10 days of receipt if item is not as described (contact first). Scans available. Do no accept or ship any item ordered Internationally that is valued under $65.00 or expensive items valued over $200 (not worth the risk to send overseas; and do not ship to certain countries due to past delivery problems- especially Central or South America; Africa; some EU countries etc.- overseas orders please contact first. No discounts. Prices listed are firm---no 'best offer' inquiries please. Do not drop-ship for other sellers-Third-party sellers-bookjackers.
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Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over-sized, we may request extra shipping. Also: overseas shipments of books valued over $100 may require request for extra postage since they will be shipped by Priority Mail which has tracking. Also: Please be patient since shipping times given are estimates only and delays in postal system (and customs for international orders) are possible--times given are not guaranteed delivery times. Orders over $200 will require signature confirmation with delivery.** Do not ship postal "OverNight Express"**. Also note: Do no accept or ship any item ordered Internationally that is valued under $65 or expensive items valued over $200 (not worth the risk to send expensive items overseas); and do not ship to certain countries due to past delivery problems- especially Central or South America; Africa etc.- overseas orders please contact first. No discounts. Prices listed are firm---no 'best offer' inquiries please