The Invisible Grail: In Search of the True Language of Brands

John Simmons

ISBN 10: 158799156X / ISBN 13: 9781587991561

Published by Texere 2003, 2003

About this Item

First edition. Hardback. Signed by the author on half-title. Light bump to board at top rear corner, otherwise near fine in near fine dust jacket. Unread copy.

Seller Inventory # C195133

Bibliographic Details

• Title: The Invisible Grail: In Search of the True Language of Brands
• Publisher: Texere 2003
• Publication Date: 2003
• Language: English
• ISBN 10: 158799156X
• ISBN 13: 9781587991561
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Very Good
• Dust Jacket Condition: Dust Jacket Included
• Signed: Signed by Author(s)

About this title

Synopsis

The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element the holy grail that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest using the power of words.

About the Author

John Simmons is verbal identity director of Interbrand, the world's leading brand consultancy.