The Last Generation

"Vodka, fast cars and movies--that you could sell. Insurance. For what?" It's not Armageddon. There are no meteorites. No evil aliens. No warfare of any kind. But no one is being born. What would the world be like if people could not have babies anymore? Just what would the last generation... do? Feel how it is being part of... The Last Generation. It's not the end of the world, just the end of us.

Steffan Postaer is Chief Creative Officer at LBWorks, a Leo Burnett company. A copywriter by trade, he is perhaps best known for his provocative work on behalf of Altoids, the "Curiously Strong Mints." While he has accumulated numerous industry awards for this campaign (including a "Gold Lion" at Cannes and the prestigious "Kelly" award for best print campaign in North America), the author recognizes it is merely advertising.

Other moments in his career include co-authoring the infamous "Not Your Father’s Oldsmobile" campaign for General Motors and penning a 60-second commercial for Heinz catsup wherein a teen-aged Matt LaBlanc plants and catches the slow pouring hero product from atop a New York brownstone.

He is a desired speaker and has traveled all over the world giving diverse and often provocative talks related to his profession. Understandably, a favorite topic is the "Untold Story Behind the Scenes of Altoids."

A creative writing and film major at the University of Wisconsin, Madison, he wrote for both the right and left-wing campus newspapers and was Features Editor for the "Mad City Music Mirror."

A writer of numerous short stories, he has won honorable mentions and later First Place in the national competition of "New Voices in American Fiction."

"The Last Generation" is the first of three novels he has written to be published.

Ironically, given the story, he has three children.

Steffan, his wife Susan, and the girls live in downtown Chicago, the city where he was born.