From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
Kalika Yap Kalika Yap is a serial (concurrent) entrepreneur whose businesses include an award-winning brand agency Citrus Studios, Luxe Link, the Waxing Co., the Tangerine Co. and Orange & Bergamot. Her companies have been featured in publications such as Entrepreneur, Inc.., Wall Street Journal, LA Business Journal, The Huffington Post, The Today Show, CNN, MSNBC, Business Rockstars and Microsoft's Entrepreneurship Week. Kalika recently served as president of the Los Angeles chapter of the Entrepreneurs' Organization (EO), is a graduate of EO Entrepreneurial Masters Program (EMP) at MIT, and is the host of the podcast Wonder, ranked #7 for entrepreneurs by Inc.com. She has been honored by several organizations including the Asian Business Association, LA Business Journal, and the National Association of Women Business Owners (NAWBO).
Erika Brechtel Since 2002, Erika Brechtel has worked with clients around the world to create unique brand identities that empower female founders. Featured in SELF Magazine, The Huffington Post, Refinery 29, Adore Home, The OC Register, and on the cover of OC Family Magazine, Erika also contributes hosted content and interviews, leads workshops, and speaks at events for organizations like Fabletics, Bumble Bizz, EO (Entrepreneurs' Organization) and the LA Business Journal Women's Council. In 2016, Kalika and Erika joined forces as Founder and Co-Founder of Orange & Bergamot, committed to providing 1 million female founders with the support and tools to succeed in business and create abundance for themselves, their families, their companies, their employees and customers. Find out more: orangeandbergamot.com