How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations; - 1st Edition/1st Printing
Language: English
Published by New York University Press, Washington Square, NY, 1998
- First Edition
- Signed
- Hardcover
- Used
Seller: Books Tell You Why - ABAA/ILAB, Summerville, SC, U.S.A.Books Tell You Why - ABAA/ILAB
AbeBooks seller since December 3, 2002
Condition: Used - Fine
Current price: US$ 30.00
Quantity: 1 available
Add to basketItem description from seller
An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper; Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author.
Seller Inventory # 35080
- Title
- How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations; - 1st Edition/1st Printing
- Author
- Morley, Michael
- Publisher
- New York University Press, Washington Square, NY
- Publication year
- 1998
- Condition
- Fine
- Dust jacket
- Near Fine
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0814756166
- ISBN 13
- 9780814756164
- Edition
- First Edition; First Printing.
- Seller catalogs
- Collection Starter::Hundred Dollars or Less, Signed First Editions
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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Books Tell You Why - ABAA/ILAB
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