The Marketing Era: From Professional Practice to Global Provisioning

Kalman Applbaum [not Applebaum]

ISBN 10: 0415945445 / ISBN 13: 9780415945448

Published by Routledge, 2004

About this Item

Inscribed at top of the half-title page by the author to Harvard anthropologist Sally Falk Moore, "October 2003, To Sally, With respect and gratitude, Kal." Two leaves have paperclip indentation at top; tight, text clean. ix, [1], 283 p. Interesting provenance [otob: 33]. Seller Inventory # 205464

Bibliographic Details

Title: The Marketing Era: From Professional ...

Publisher: Routledge

Publication Date: 2004

Binding: Soft cover

Condition: Very Good

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

About the Author:

Kalman Applbaum