Mass Customization, the New Frontier in Business Competition

B. Joseph Pine II

ISBN 10: 0875843727 / ISBN 13: 9780875843728

Published by Harvard Business School Press, 1993

About this Item

Signed First edition. Signed by the author. Near Fine book in a Near Fine dust jacket. Seller Inventory # 028485

Bibliographic Details

Title: Mass Customization, the New Frontier in ...

Publisher: Harvard Business School Press

Publication Date: 1993

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Author(s)

Edition: 1st Edition

About this title

Synopsis:

The mass production ot standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. In the turbulent business environment that characterizes many industries, it no longer works. As Joseph Pine shows in this work, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better.

About the Author:

B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).