McLuhan Misunderstood: Setting the Record Straight

Logan, Robert K.

ISBN 10: 1926780523 / ISBN 13: 9781926780528

Published by The Key Publishing House Inc, Toronto, 2013

About this Item

First edition, trade paperback in pictorial wrappers, 8vo, 199 pp. Condition: Very Good. Glossy covers show rubbing and surface scuffs; sticker ghost and residue at the lower front cover and near the barcode on rear; light edge and corner wear; a touch soiling to the top edge. Spine uncreased and binding sound. Pages clean and unmarked except for author inscription on the title page and a prior owner name penned at the top of the half title. ---. Author presentation copy. Warmly inscribed and signed by Robert K. Logan on the title page, dated Toronto, Nov 10, 2014, thanking the recipient for attending his talk. Logan was a close collaborator of Marshall McLuhan; this book clarifies and contextualizes McLuhanâ s key ideas and terminology for contemporary readers, including figure and ground, probes, acoustic vs visual space, media as extensions of man, and debates over technological determinism. A useful primer for media ecology and McLuhan studies. First edition statement present on the copyright page.

Seller Inventory # 1014

Bibliographic Details

• Title: McLuhan Misunderstood: Setting the Record Straight
• Publisher: The Key Publishing House Inc, Toronto
• Publication Date: 2013
• Language: English
• ISBN 10: 1926780523
• ISBN 13: 9781926780528
• Binding: Paperback
• Edition: First Edition.
• Condition: Very Good
• Signed: Signed by Author(s)

About this title

Synopsis

The past two decades, beginning with the public's use of the Internet in 1994 and continuing with the emergence of notebook computers, smart phones, tablets, e-readers, blogs, wikis, Twitter, and social media, has seen the most rapid evolution of communications and its impact on every aspect of society from commerce to education and from culture to government. Digital media are impacting every aspect of our lives, but they are more in control of us than we are of them. The ideas of Marshall McLuhan, scholar, social critic, literary critic, poet, and artist, can provide the kind of guidance we need, but sadly he is misunderstood by most. This book posits that McLuhan holds the key to our understanding of the new digital media. Marshall McLuhan was one of the most influential thinkers of the twentieth century. This book will set the record straight and provide a guide to and insights into the thinking of Marshall McLuhan. This book is the medium and Marshall is the message.

About the Author

Robert K. Logan, PhD is professor emeritus of physics at the University of Toronto, fellow of St. Michael's College, and chief scientist at the sLab, OCAD University. He collaborated and published with Marshall McLuhan between 1974 to 1980. He is the author of a dozen books including one coauthored with McLuhan, The Future of the Library: An Old Figure in a New Ground as well as The Alphabet Effect (1984, 2004), The Sixth Language (2000, 2004), Understanding New Media (2011), and What Is Information? (2013).