About this Item
1st Printing. Signed. 20 pages. Published in 2001. Exhibition Catalog, presented as a visual parody of The New York Times. One of the most brilliant Artist Books ever by Tadanori Yokoo. Limited Edition of 2500 copies. The first and only edition. There is no ISBN. The Catalog is now rare. A brilliant production by Tadanori Yokoo: Folded newspaper-size format. The graphic designer has taken a typical issue of The New York Times and re-done it, that is, turned America's most serious and venerable newspaper into collage, inserted his name in the text in the most absurdly hilarious ways, and (this is where his whole genius lies), it still all looks like the NYT. Poster and photographic art by Tadanori Yokoo. The work is reproduced throughout over twenty pages of pictures, advertisements, and text. Printed on pristine-white, uncoated stock paper, which resembles but is actually superior to "newsprint" paper, in Tokyo, Japan to the highest standards. Without DJ, as issued. Published on the occasion of the landmark exhibition of Tadanori Yokoo's new work at the Roth/Horowitz Gallery from November 15 through December 22, 2001. Presents Tadanori Yokoo's "The New Yokoo Times: There's No business Like 'Show' Business". The most unusual and imaginative of the graphic designer's poster oeuvre. An extravagant feast for the mind, the heart, and the senses. Tadanori Yokoo is best-known in the United States as the designer of David LaChapelle's "LaChapelle Land" and "Hotel LaChapelle". They give only the barest hint of Yokoo's genius and stature as possibly the greatest graphic designer of our time, whose primary medium is the artisanal and utilitarian poster (for films, books, magazines, advertisements, shows, exhibitions, and other things that may come to mind). His posters are typically enormous in actual size, ambitious in artistic conception, exquisite in detail, and overwhelming in emotional power. All of Yokoo's art is firmly grounded in his graphic-design genius, and almost all of it is photographically-based. All of the works, even the darker ones on death and catastrophe, have an innate exuberance and love of life that are uniquely and incomparably Yokoo's. To see Tadanori Yokoo's posters, which command tens of thousands of dollars apiece, and are now in major public collections such as the Museum of Modern Art (MOMA), the Pompidou Center Paris, and the Tate Modern London, is to be transported ecstatically, like Peter Pan, to another, more heavenly world: More beautiful, more blissful, and more blessed. An absolute "must-have" title for Tadanori Yokoo collectors. This is a copy of the Limited Edition of 2500 copies. It is very prominently, neatly, and beautifully signed in pencil in front by the artist: "Yokoo". It is signed directly on the page itself, not on a tipped-in page. This title is a great Artist Book. This is one of very few such signed copies of the Limited Edition still available online and is in especially fine condition: Clean, crisp, and bright. Please note: Tadanori Yokoo did NOT sign most copies of the Limited Edition. A rare signed copy thus. 30 poster reproductions. Tadanori Yokoo's "Waterfall Rapture" was selected as one of the greatest photography books in "The Photobook". The greatest graphic designer of our time. A fine collectible copy. (SEE ALSO OTHER TADANORI YOKOO TITLES IN OUR CATALOG).
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