Never Say "No Comment": How Spin Doctors Answer Questions

Taylor, Ian, Olds, George

ISBN 10: 0969736932 / ISBN 13: 9780969736936

Published by LB Publishing Services, Toronto, Ontario, Canada, 2004

About this Item

The book is signed by both authors on the full title page. The book is near fine with slight shelf wear.

Seller Inventory # 001394

Bibliographic Details

• Title: Never Say "No Comment": How Spin Doctors Answer Questions
• Publisher: LB Publishing Services, Toronto, Ontario, Canada
• Publication Date: 2004
• Language: English
• ISBN 10: 0969736932
• ISBN 13: 9780969736936
• Binding: Trade Paperback
• Edition: First Edition, First Printing
• Condition: Near Fine
• Dust Jacket Condition: No Jacket
• Signed: Signed by Authors
• Seller catalogs:
  • Politics & Government Issues

About this title

Synopsis

An entertaining, enlightening and highly engaging guide to communicating your way through a controversial world.

Set in the not-so-fictional future, watch and learn as 3 students meet the "Reporter From Hell" at the Institute for Serving the Public's Information Needs, affectionately known as 'SPIN College'.

Learn to avoid the traps of negative messages and negative people by playing "The Spin Doctor's Game."

Discover how you can answer ANY question - from your boss, your co-workers, the media, or even in a job interview - using the "One Minute Power Message" template.

Picture yourself using the power of the common sense language of professional spokespersons to stop the PR-Speak or Bureaucrat-Speak, and MANAGE YOUR MESSAGE!

About the Author

Ian Taylor is the former Public Affairs Manager at Toronto's Pearson International Airport, and an international expert in crisis communications and issues management.

George Olds is the president of Go4Results!, a Toronto specialty training firm specializing in communications and customer service. He is an award-winning public speaker and a Certified Instructional Designer, who's goal is to help people become better communicators.