Performance At the Limit: Business Lessons from Formula 1 Motor Racing

Although optimum performance is the objective of every organization, its achievement remains unresolved for most of us. This book uses Formula 1 motorracing as an example of how business can achieve maximum performance at all levels--individual, team, partnership and organization. The volume describes many of the challenges facing Formula 1 teams and illustrates them to provide an overall comprehension of performance at an optimal level. Accompanying case histories and examples offer inspirational as well as instructional guidance to those seeking to achieve ultimate performance levels.

Mark Jenkins is Professor of Competitive Strategy at Nottingham University Business School.

Ken Pasternak is a former international banker and now designs and delivers management development programmes.

Richard West is a trained former automotive mechanic who transferred to the commercial side of Formula 1 motor racing in the early 1980s. During his career, he has worked with the McLaren, Williams and Arrows F1 teams as well as holding a Directorship of the Le Mans and Daytona 24 Hour Jaguar sports car teams. He successfully revitalised the British Touring Car Championship between 2000 and 2004 and in his career has raised in excess of 165 million dollars worth of sponsorship. Today he works as a keynote speaker and presenter for a growing range of national and international clients and has co-authored two books on the business of Formula 1 as well as co-presenting the BBC World TV series 'Formula for Success'. He is also frequently called upon as a facilitator and mediator at high level conferences.