Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
Language: English
Published by Routledge/London and New York, 2003
- First Edition
- Signed
- Softcover
- Used
Seller: ReadAmericaBooks, Holland, MI, U.S.A.ReadAmericaBooks
AbeBooks seller since May 22, 2014
Condition: Used - Fine
US$ 22.50
Quantity: 1 available
Add to basketItem description from seller
357+ pp. Book/dust jacket condition: Fine/na (paperback). 1st Ed., 1st Printing/First Edition, First Printing. Inscribed by co-author Greyser at title page. A scarce title when signed. All orders are processed and shipped from MI or WI, USA.
Seller Inventory # 006806
- Title
- Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
- Author
- John Balmer; Stephen Greyser.
- Publisher
- Routledge/London and New York
- Publication year
- 2003
- Condition
- Fine
- Signed
- Signed by Author(s)
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 041528421X
- ISBN 13
- 9780415284219
- Edition
- 1st Edition
- Printing
- 1st Printing
As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.
Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.
This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.
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About the Author
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ReadAmericaBooks
Holland, MI, U.S.A.
AbeBooks seller since May 22, 2014
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