Software Rules: How the Next Generation of Technology Tools Will Increase Strategic Effectiveness--And Create Competitive Advantage
Language: English
Published by New York, NY, McGraw-Hill, 2002, 2002
- First Edition
- Signed
- Hardcover
- Used

Seller: The Warm Springs Book Company, Fremont, CA, U.S.A.The Warm Springs Book Company
AbeBooks seller since February 20, 2000
Condition: Used
US$ 24.97
Quantity: 1 available
Add to basketItem description from seller
Hardback, Fine in a Near Fine DJ, 1st edition; signed and dated by author in year of publication on title page, slight wear to DJ and DJ edges. Book presents information on the next generation of tools that organizations can use to be successful in the global marketplace through the internet and e-commerce by integrating the company's e-business capabilities, 8vo., 244 pages., 0.0 0.0 0.0.
Seller Inventory # 15078
- Title
- Software Rules: How the Next Generation of Technology Tools Will Increase Strategic Effectiveness--And Create Competitive Advantage
- Author
- Barrenechea, Mark J.; Singer, Marc (Foreword by)
- Publisher
- New York, NY, McGraw-Hill, 2002
- Publication year
- 2002
- Dust jacket
- Dust Jacket Included
- Signed
- Signed by Author
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0071385169
- ISBN 13
- 9780071385169
- Edition
- First Edition.
A top industry executive explains total software integration and how it holds the key to market leadership
To achieve fast, agile, and diverse responsiveness to today's ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric.
In Software Rules, Oracle senior executive Mark Barrenechea describes for business readers how, over the next few years, the total integration of software functions into "E-business suites," will radically transform the business landscape. An E-business suite is a set of applications, founded on a centralized database and integrated by desing, that optimizes the supply and demand chains together, enabling employees anywhere on the globe to access accurate and reliable business data that always reflects real information. Using case studies from BellSouth, Xerox, EMC, HP, Oracle, and other leading companies, he describes how E-business suites work to help companies in all industry sectors to centralize change, dramatically improve customer service, slash production costs, streamline product introduction and upgrades, gather definitive business intelligence, transform marketing into electronic selling, and much more.
"Synopsis" may belong to another edition of this title.
About the Author
Mark Barrenechea is the senior vice president for applications development at Oracle Corporation. The author of e-Business or Out of Business, he is a frequent and popular speaker at computer industry events.
"About the title" may belong to another edition of this title.
The Warm Springs Book Company
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AbeBooks seller since February 20, 2000
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