Southwest Passage The Inside Story of Southwest Airlines' Formative Years

Muse, Lamar

ISBN 10: 1571687904 / ISBN 13: 9781571687906

Published by Eakin Press, 2003

About this Item

First edition, first printing. Signed, inscribed and dated by author on title page. HC published by Eakin Press in 2002. Dust jacket is in very good condition. Half title page is partly loose at top. No writing (other than author's) in book. Includes two copies of funeral service for author and paper clipping about author.; 9.48 X 6.30 X 0.94 inches; 264 pages; Signed by Author.

Seller Inventory # HWM-00448

Bibliographic Details

• Title: Southwest Passage The Inside Story of Southwest Airlines' Formative Years
• Publisher: Eakin Press
• Publication Date: 2003
• Language: English
• ISBN 10: 1571687904
• ISBN 13: 9781571687906
• Binding: Hardcover
• Edition: First Edition; First Printing.
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Signed: Signed by Author(s)

About this title

Synopsis

When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn t last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline industry s only profitable major company. Money magazine has named Southwest Airlines common stock the premier investment of the last thirty years, with the runner-up, Wal-Mart, only a distant second. Now Southwest s founding president and CEO (1970 78), Lamar Muse, offers a definitive account of the airline s scrappy beginning. The principles and practices that assured the company s success were, largely, Muse s own. Those same winning strategies continue to sustain the company through the market s ups and downs. During his school days in Palestine, Texas, Muse was known by the nickname "Ug," short for "ugly." He never earned a college degree. But with a brilliant and broad understanding of complex market forces, he bypassed "business as usual" to launch Southwest