Stop Howling at the Moon [Signed by Author]

Eamon O'Donnell has been a management consultant for over thirty years. Through his work in staff and customer relations and in the management of organisational change he has found that a good story is more powerful than complex theories and dull statistical analysis. He holds a BA degree and HDip in Education from UCD, and an MA degree in Organisation Behaviour from Trinity College Dublin. In 1985, he established RMS Consulting to advise clients in the public, private and not-for-profit sectors. Clients include ESB, Aer Lingus, Irish Life, NestlA(c) (Ireland) Ltd, Industrial Computing Machines (ICM), and the Special Olympics. He has lectured in the Irish Management Institute for over twenty years during which time he has developed a series of customised management development programmes for senior personnel in the European Commission. In 1993, he was contracted by the European Commission to facilitate the development of the Commission's strategic approach to the allocation of AGBP2 billion structural funds to Ireland. He was also contracted by the European Foundation for the Improvement of Living and Working Conditions as rapporteur to an expert group on the changing roles and functions of middle management. A keen sportsman, he gained his colours for UCD in athletics and in the early 1980s organised some of the first racehorse syndicates in Ireland under his company Racing Management Services. He has had winners at most of the leading Irish racecourses.