Total Competition: Lessons in Strategy from Formula One New Signed Bookplate Edition

Brawn, Ross; Parr, Adam

ISBN 10: 1471162389 / ISBN 13: 9781471162381

Published by Simon & Schuster UK, 2017

About this Item

Brawn, Ross; Total Competition, Lessons in Strategy from Formula One, New ,Signed, Bookplate Edition will be sent boxed and via a signed for method of postage Extra postage will be needed for overseas orders if the weight exceeds one kilo book is signed without dedication unless stated otherwise. All books come with a lifetime guarantee No Coa's issued unless the book originally came with one then it will be included with the book. Tracking Information will be added with your order on abe books once available.

Seller Inventory # ABE-1704190366864

Bibliographic Details

• Title: Total Competition: Lessons in Strategy from Formula One New Signed Bookplate Edition
• Publisher: Simon & Schuster UK
• Publication Date: 2017
• Language: English
• ISBN 10: 1471162389
• ISBN 13: 9781471162381
• Binding: Soft cover
• Edition: 1st Edition.
• Condition: New
• Dust Jacket Condition: New
• Signed: Signed by Author
• Seller catalogs:
  • Formula one
  • sport

About this title

Synopsis

From Ross Brawn—one of the most successful figures in Formula One auto racing—comes a compelling insider’s account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.

Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and “the closest thing there is to a certifiable genius” (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams—at work, play, or home—can use to achieve their own goals, too.

Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as “Embrace Humility,” “Invest in People and Culture,” “Strive for Simplicity, Manage Complexity,” and much more.

About the Author

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.