The Ultimate Question: Driving Good Profits and True Growth

Reichheld, Fred

ISBN 10: 1591397839 / ISBN 13: 9781591397830

Published by Harvard Business School Press, Boston, 2006

About this Item

First printing, full number line (1-5). Signed by the author on the front endpaper: "Fred Reichheld." The book is square and unmarked; corners sharp, spine ends lightly bumped. The dust jacket is not price-clipped (original price $24.95); Brodart protected.

Seller Inventory # 014764

Bibliographic Details

• Title: The Ultimate Question: Driving Good Profits and True Growth
• Publisher: Harvard Business School Press, Boston
• Publication Date: 2006
• Language: English
• ISBN 10: 1591397839
• ISBN 13: 9781591397830
• Binding: Hardcover
• Edition: 1st Edition
• Condition: Near Fine
• Dust Jacket Condition: Near Fine
• Signed: Signed by Author(s)

About this title

Synopsis

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—customers who complain loudly about the company and switch to competitors at the earliest opportunity.

Based on extensive research, The Ultimate Question shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation. Vivid stories from leading-edge organizations illustrate the ideas in practice.

Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss.

About the Author

Frederick Reichheld is a director of Bain & Company in Boston. He is the author of The Loyalty Effect (over 125,000 copies sold), as well as several articles in the "Harvard Business Review" and "The Wall Street Journal."