VISIONARY SELLING How to Get to Top Executives - and How to Sell Them When You're There

A sales consultant goes beyond a basic, sell-the-product philosophy to suggest that sales presentations should be based on bottom-line future business results because that is what top company officers are interested in. 20,000 first printing.

Barbara Geraghty is a sales trainer and consultant, professional speaker, and inventor of Klue, an interactive sales training game. Before founding her own company, Idea Quest, she was a successful sales manager in Sprint's Pacific Division. Her present clients include AT&T, Silicon Graphics, Sybase, and Arthur Andersen. She is a graduate of California State University, Fullerton, and is a member of the National Speakers' Association. She lives in Irvine, California, and can be contacted at visionaryselling.com.