What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless (SIGNED)

Adubato, Steve

ISBN 10: 0813543614 / ISBN 13: 9780813543611

Published by Rutgers University Press, New Jersey, 2008

About this Item

1st Edition. SIGNED by author on front end page (signature only). $22.95 price present on DJ flap. Size: 8vo - over 7¾" - 9¾" tall.

Seller Inventory # 041202

Bibliographic Details

• Title: What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless (SIGNED)
• Publisher: Rutgers University Press, New Jersey
• Publication Date: 2008
• Language: English
• ISBN 10: 0813543614
• ISBN 13: 9780813543611
• Binding: Hard Cover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed by Author

About this title

Synopsis

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan."

Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:

• The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever
• Don Imus: Sometimes saying "sorry" is too little too late
• Former Attorney General Alberto Gonzales: Authority does not put you above questioning
• Bill O'Reilly: Know when to stop defending yourself and save face
• Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you
• Hurricane Katrina: A natural disaster that led to a larger governmental disaster
• The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet

Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

About the Author

STEVE ADUBATO, Ph.D., is a Rutgers University lecturer, four-time Emmy Award-winning television anchor for WNET/Channel 13 (PBS), and newspaper columnist. Steve has been an expert commentator for MSNBC, CNBC, CNN, C-Span, Court TV, the TODAY Show, and the FOX News Channel. Through his firm Stand & Deliver, Steve has provided hands-on crisis communication coaching for numerous corporations and organizations. He is also a motivational speaker and the author of two books, Speak from the Heart: Be Yourself and Get Results and Make the Connection: Improve Your Communication at Work and at Home (Rutgers University Press).