How to Win Prize Contests; An encyclopedic guide to the art and science of winning part of the millions in prizes offered regularly to contest winners. Written by one of America's outstanding context winners

[6], 392, [2] pages. Illustrations. Tabular data. DJ is wear, tears, soiling and chips. Some page discoloration noted. Inscribed by the author on the fep. Inscription reads June 29, 1950 To my pal Hank This is is proudly and affectionately presented. Sincerely Bill Sunners. This was inscribed to Hank Seiden (based upon other signed copies that used Hank's full name). Hank Seiden (1928-2008) became a giant in the field of advertising. He was national promotion manager, New York Post Corporation, 1951-1953; Vice president, creative director, Keyes, Madden & Jones, President, Hicks & Greist, Inc., New York City, since 1986; Chief Executive Officer, Ketchum/Hicks & Greist Inc., Chairman, Chief Executive Officer, The Seiden Group, Inc. Consultant marketing department Ohio State University. Consultant to president New York City City Council, 1972-1973. Consultant Postmaster General United States, 1972-1974. William Sunners (1904-1988) was an American writer. He wrote over 100 books on how to win prizes in contests. In the 1930s and 1940s he won several prizes in puzzle contests, including three automobiles. He published a best-selling book titled How to Win Prize Contests. William Sunners' claim to fame was his 1983 appearance on Late Night With David Letterman. This is presented as the only book that reduces a complex hobby to an understandable and easy-to-read series of articles that everyone can enjoy and use with profit. Here you will find what methods to use for local and national contests; how to achieve originality, uniqueness, and aptness of thought. A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. Sweepstakes began as a form of lottery that were tied to products sold. In response, the FCC and FTC refined U.S. broadcasting laws (creating the anti-lottery laws). Under these laws sweepstakes became strictly "No purchase necessary to enter or win" and "A purchase will not increase your chances of winning", especially since many sweepstakes companies skirted the law by stating only "no purchase necessary to enter", removing the consideration (one of the three legally required elements of gambling) to stop abuse of sweepstakes. Today, sweepstakes in the United States are used as marketing promotions to reward existing consumers and to draw attention to a product. By definition, the winner is determined by pure random chance rather than skill. Sweepstakes with large grand prizes tend to attract more entries regardless of the odds of winning. Therefore, the value of smaller prizes usually totals much less than that of the top prize. Firms that rely on sweepstakes for attracting customers, such as Publishers Clearing House and Reader's Digest, have also found that the more involved the entry process, the more entrants. Businesses often obtain marketing information about their customers from sweepstakes entries. Because of their potential for abuse, sweepstakes are heavily regulated in many countries. The US, Canada, and individual US states all have laws covering sweepstakes, so there are special rules depending on where the entrant lives. The U.S. Federal Trade Commission exercises some authority over sweepstakes promotion and sweepstakes scams in the United States.…