Winning Behavior: What the Smartest, Most Successful Companies Do Differently (SIGNED)

Bacon Ph.D., Terry R.; Pugh, David G.

ISBN 10: 0814471633 / ISBN 13: 9780814471630

Published by AMACOM, New York, 2003

About this Item

1st Edition/1st Printing (complete numberline). SIGNED by both authors on front end page. $29.95 price present on DJ flap. Size: 8vo - over 7¾" - 9¾" tall.

Seller Inventory # 041187

Bibliographic Details

• Title: Winning Behavior: What the Smartest, Most Successful Companies Do Differently (SIGNED)
• Publisher: AMACOM, New York
• Publication Date: 2003
• Language: English
• ISBN 10: 0814471633
• ISBN 13: 9780814471630
• Binding: Hard Cover
• Edition: 1st Edition
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed by Author

About this title

Synopsis

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more.

Behavioral Differentiation is emerging as the "final frontier" in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles).

In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

About the Author

Terry R. Bacon (Durango, CO) is the author of Selling to Major Accounts (0-8144-0462-6) and dozens of other books and publications, and the cofounder and president of Lore International Institute. David G. Pugh (Durango, CO) is cofounder and executive vice president of Lore and a recognized authority on marketing, sales, and proposal training.