Words That Work: It's Not What You Say, It's What People Hear
Luntz, Dr. Frank
ISBN 10: 1401302599 ISBN 13: 9781401302597
Published by Hachette Books, 2007
Used
hardcover
From
Book Alley, Pasadena, CA, U.S.A.
Seller rating 4 out of 5 stars
AbeBooks Seller since December 10, 1997
This specific item is no longer available.
About this Item
Description:
Signed. First Edition. SIGNED; Signed by author Dr. Frank Luntz with inscription on FFEP. 1st edition, 4th printing. Very good in Very good dust jacket. Gently read with no markings in text. Seller Inventory # mon0000618528
Synopsis:
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."
If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
About the Author: Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Words That Work: It's Not What You Say, It's...
Publisher: Hachette Books
Publication Date: 2007
Binding: hardcover
Condition: Very Good
Dust Jacket Condition: Very good
Signed: Signed by Author(s)
Edition: 1st Edition
Top Search Results from the AbeBooks Marketplace
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_424670996
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_423820934
Stock Image
Words That Work Its Not What Y
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083581467
Stock Image
Words That Work Its Not What Y
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086162044
Stock Image
Words That Work Its Not What Y
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086146805
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Published by
Grand Central Publishing, 2007
ISBN 10: 1401302599
ISBN 13: 9781401302597
Used
Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 1401302599-3-33036811
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Seller Inventory # 1401302599-3-24250408
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Published by
Grand Central Publishing, 2007
ISBN 10: 1401302599
ISBN 13: 9781401302597
Used
Hardcover
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: very good. Very Good Copy. Customer Service Guaranteed. Seller Inventory # 8E10_9_1401302599
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_387230265
Stock Image
Words That Work: It's Not What You Say, It's What People Hear
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_383131010