The World's Best Known Marketing Secret : Building Your Business with Word-of-Mouth Marketing

Misner, Ivan R.

ISBN 10: 1885167059 / ISBN 13: 9781885167057

Published by Bard Press, Austin, TX, U.S.A., 1994

About this Item

Seller Inventory # 006503

Bibliographic Details

• Title: The World's Best Known Marketing Secret : Building Your Business with Word-of-Mouth Marketing
• Publisher: Bard Press, Austin, TX, U.S.A.
• Publication Date: 1994
• Language: English
• ISBN 10: 1885167059
• ISBN 13: 9781885167057
• Binding: Hardcover
• Edition: First Edition
• Condition: Fine
• Dust Jacket Condition: Fine
• Signed: Signed by Author(s)
• Seller catalogs:
  • Misc.

About this title

Synopsis

Discusses the importance of word-of-mouth advertising and offers advice on developing referral networks and putting together a W-O-M marketing plan

Reviews

Misner, a motivational speaker and expert on business networking, acknowledges in his title that there is nothing secret about word-of-mouth ("W-O-M") marketing and advertising. W-O-M, in fact, is often credited for the popularity of movies, restaurants, etc. Misner, though, suggests ways to take advantage of the tremendous potential of W-O-M. Ten years ago he founded Business Network International in Arcadia, California, by assembling a group of friends to exchange business referrals. Since then the organization has expanded to more than 300 chapters and generated more than $325 million in business as a result of more than one million referrals among its members. Misner offers examples to demonstrate the power of W-O-M, shows how to develop referral networks, suggests how to deliver a positive message, and lays out how to put together a W-O-M marketing plan. Recommended for libraries serving small business, professionals, and salespeople. David Rouse