Goodrom, Charles and Helen Dalrymple. ADVERTISING IN AMERICA - The First 200 Years. New York: Harry N. Abrams, Inc. (1990). FIRSTEDITION WITH THE ORIGINAL CUSTOM BINDING - PRESENTATION COPY.556 lavish illustrations with 204 in color. 288pp, large format 4to,produced on calendered (glossy) stock with excellent reproduction. Presentation label on front free endpaper, "Presented To Dr. LaurenceBruckner MD Happy Holidays Southeast Hanger Companies." Bound in custom midnight blue vinyl with gold lettering. In fine condition.

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Bibliographic Details

Title: ADVERTISING IN AMERICA The First 200 Years
Publisher: Harry N. Abrams
Publication Date: 1990
Language: English
ISBN 10: 0810911876
ISBN 13: 9780810911871
Binding: Hardcover
Condition: Fine
Signed: Signed by Author(s)

About this title

Synopsis

Traces the history of advertising in the United States from the earliest print ads for Ivory Soap to the cryptic Calvin Klein perfume ads of today

Reviews

Goodrum ( Treasures of the Library of Congress ) and Dalrymple, Library of Congress staff member, here announce that they have set out to chart--but not necessarily to debunk--the phenomenon that for 200 years has amused, shamed and seduced us into buying products we may or may not need. Their well-organized, if simplistic, book is an encyclopedia of the print advertising image, with a skeletal timeline delineating influences, styles and techniques, later fleshed out with analyses of why the advertising industry has flourished. The availability of inexpensive paper and the advent of trademarks seem to have served as major catalysts, spawning ad agencies, with their artists and copywriters, and eventually today's corps of market-research mavens. The authors tell of the invention of Ivory soap and the disposable razor blade, the hard-sell, the sex-sell and so on. But then our guides exit much as they entered, remarking on the oddity of their subject: no one is certain of any direct cause-and-effect relation linking ads and sales; ironically, the best ads often do the worst job of selling.
Copyright 1990 Reed Business Information, Inc.

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This collection of books belonged to my Father. He was an Antiquarian Bookseller most of his life. He owned and operated a retail bookstore for over 50 years in Florida. He then retired to the North Carolina Mountains where he continued to collect and sell books. Each one of these titles were hand held, personally described, and added to his inventory of collectibles.

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