Synopsis
The presidential campaign managers for George Bush and Bill Clinton offer a revealing study of how presidential campaigns are really run, while sharing a frank and personal account of their own romantic relationship. 150,000 first printing. $150,000 ad/promo. First serial, Newsweek.
Reviews
The economy, stupid. Bimbo eruptions. Chicken George. These and other highlights of the 1993 presidential campaign are recounted here by those who crafted these buzzwords, or at least gave them the most "spin." Bush campaign director Matalin and Clinton strategist Carville intrigued the world with their cross-party-and some say heretical-dating during the campaign, but upon reading this book, you understand the sparks. Both are colorful and ambitious, and both love the rather arcane world of top-level political campaigning. However, there's little of their romance here (they married after the election). Their memoir is more a juicy compendium of political insider info. We learn how both campaigns felt about Ross Perot; whether Clinton is really as testy as Bob Woodward says (Carville briefly describes Clinton's habit of SMO, or Standard Morning Outburst); and what Barbara Bush is really like (she's the only one who could stop the Bush campaign team from its ingrained swearing). Still, it's hard not to suspect most of the testimony here-after all, these people are paid to "stay on the message," even if it's untrue. An ominous testament to the rise of "handler" style over substance, this book is for all political collections.
--Judy Quinn, formerly with "Library Journal"
Copyright 1994 Reed Business Information, Inc.
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