The Crisis Counselor: The Executive's Guide to Avoiding, Managing, and Thriving on Crises That Occur in All Businesses

Book by Caponigro, Jeffrey R.

If you're a manager of a business, regardless of size or type, you've got a crisis on your hands. Or rather, if you don't now, you will someday. Hey, look on the bright side, a crisis can lead to opportunity if you handle it correctly. And handling a business crisis correctly is exactly what this book seeks to teach readers. If you think that your business isn't ripe for crisis, or that you can weather one without any special tactics, Caponigro has a story for you. Make that 30 stories, all about businesses which were hit with an unforseen crisis. Some survived, some didn't, but readers can benefit greatly from the tough lessons imparted in this real-life economics school. Caponigro's advice? Get going on some advance planning, work to achieve honest employee communication, and if/when a crisis strikes, quickly gather as much information as you can. The book is structured for readability, with many of the tips and information provided in brief bullet form that is easy to both apply and understand. The author's 19 years in the trenches of crisis management shows in tips like this: "Don't ever lie to your customers. They are likely to excuse a problem or crisis you address forthrightly, but aren't likely to give you a second chance if you're caught in a lie." The Crisis Counselor covers the basics, like putting together a crisis management team, and what warning signs to look for, but what makes the book truly valuable is Caponigro's advice on elements not so obvious, like dealing with the news media and increasing, rather than decreasing communication during a crisis. A nice addition to your business bookshelf. -- From Independent Publisher