Crushing the Box 10 Essential Rules for Breaking Essential Rules

If everyone followed the rules, Grace Hopper would’ve never invented the computer, George Lucas wouldn’t have visited a galaxy far, far away, and Colonel Sanders would still be pumping gas. True innovators think way outside the box—stomping it down and tap dancing over it on their way to success. And with these ten unexpected metaphors to guide you, you too can demolish the status quo and claim creative victory. Chris Denson’s colorful career has given him a unique perspective on how great breakthroughs happen. In Crushing the Box, he shares wisdom and stories from his experiences and those of innovation rockstars to help you find your own inspired path. From learning to swim like an otter to fleeing like a refugee or even ruining everything, Chris’s unconventional and irreverent advice will help you reimagine, experiment, collaborate, grow, and succeed. It’s time to break all the rules and kiss that boring old box goodbye.

Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with more than 700,000 subscribers worldwide. He's been featured in Adweek, Forbes, the New York Times, and Inc., and he currently works with several Fortune 500 companies, helping them build their futures.