Customer Data Integration

xxvi, 294 pages. Illustrations. Endnotes. Glossary. Index. The title page has been removed. The book is inscribed by each of the co-authors on the dedication page. The book includes a Foreword, Introduction, and Acknowledgments. Also includes chapters on Executives Flying Blind; Master Data Management and Customer Data Integration Defined; Challenges of Data Integration; "Our Data Sucks!" (The (Not So Little) Secret about Bad Data; Customer Data Integration is Different: A CDI Development Framework; Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Making Customer Data Integration Work; Making the Case for Customer Data Integration; and Bootstrapping Your Customer Data Integration Initiative. The book also includes a Glossary and an Index. Foreword by Don Peppers & Martha Rogers. The aim of this book is twofold. The Author's first goal was to define customer data integration--describe what it is and why it's a critical solution to customer-focused business programs. Because this book explains the "whys"--why customer data integration is so important for business strategy and growth--it can be read by executives and managers seeking to launch a CDI. Because this book explains the "whys"--why customer data integration is so important for business strategy and growth-- it can be read by executives and managers seeking to launch a CDI project or to justify CDI to their organizations. Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technical perspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI. Jill Dyché is an internationally recognized author, speaker and business consultant. Currently Vice President of SAS Best Practices, she was previously a partner and co-founder of Baseline Consulting, a professional services firm that focuses on enterprise data issues. Jill Dyché has been thinking, writing, and speaking about business-IT alignment for over two decades. In her career as a consultant and advisor to executives across industries, she's seen technology organizations deliver strategic change, and has worked with managers across IT and business organizations to make it stick. Jill has lived in far-flung locales including Paris, London, and Sydney, lecturing at industry conferences, tech events, and leading business schools, and blogging on the topic of why corporate technologies are-or, at least should be-business-driven. She is the author of e-Data (Addison Wesley, 2000), The CRM Handbook (Addison Wesley, 2002), and (with co-author Evan Levy), Customer Data Integration (Wiley, 2007). Her work has been featured in numerous magazines and journals including Newsweek, HBR, Information Week, Computerworld, and Forbes. Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.…