Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge)
Language: English
Published by The MIT Press, 2019
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- Hardcover
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Signed Copy . Very Good dust jacket. Signed by author on title page. Writing inside. Highlighting inside.
Seller Inventory # J00C-03198
- Title
- Designed for Digital: How to Architect Your Business for Sustained Success (Management on the Cutting Edge)
- Author
- Jed Brody
- Publisher
- The MIT Press
- Publication year
- 2019
- Condition
- Good
- Dust jacket
- Dust Jacket Included
- Signed
- Signed by Author(s)
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0262042886
- ISBN 13
- 9780262042888
- Series
- Book 4 of 25: Management on the Cutting Edge
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Five Building Blocks of Digital Business Success:
Shared Customer Insights
Operational Backbone
Digital Platform
Accountability Framework
External Developer Platform
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About the Author
"About the title" may belong to another edition of this title.
Wonder Book
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